77 building blocks of digital transformation: the digital capability model



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77-Building-Blocks-of-Digital-Transformation-The-Digital-Capability-Model-by-Jace-An-z-lib.org
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Document Outline

  • BOOK TITLE
  • COPYRIGHT
  • DEDICATION
  • ACKNOWLEDGEMENTS
  • TABLE OF CONTENTS
  • PROLOGUE
  • INTRODUCTION
  • MEGA CAPABILITY 1. DIGITAL CUSTOMER EXPERIENCE MANAGEMENT
  • CAPABILITY 1-1. DIGITAL CUSTOMER JOURNEY MANAGEMENT
  • CAPABILITY 1-2. USER RESEARCH
  • CAPABILITY 1-3. USABILITY ANALYSIS
  • CAPABILITY 1-4. USER EXPERIENCE DESIGNING
  • CAPABILITY 1-5. USER EXPERIENCE TESTING
  • MEGA CAPABILITY 2. SOCIAL INTERACTION
  • CAPABILITY 2-1. SOCIAL LISTENING
  • CAPABILITY 2-2. SOCIAL MEDIA MARKETING
  • CAPABILITY 2-3. SOCIAL MEDIA SERVICING
  • CAPABILITY 2-4. ONLINE COMMUNITY MANAGEMENT
  • CAPABILITY 2-5. RATING & REVIEW MANAGEMENT
  • CAPABILITY 2-6. CONTENT MODERATION
  • CAPABILITY 2-7. SOCIAL CRISIS MANAGEMENT
  • MEGA CAPABILITY 3. DIGITAL MARKETING
  • CAPABILITY 3-1. DIGITAL BRAND MARKETING
  • CAPABILITY 3-2. SEARCH ENGINE OPTIMIZATION
  • CAPABILITY 3-3. PAID SEARCH
  • CAPABILITY 3-4. CONTENT TARGETING
  • CAPABILITY 3-5. AFFILIATE MARKETING
  • CAPABILITY 3-6. ONLINE ADVERTISING
  • CAPABILITY 3-7. DIGITAL CAMPAIGN MANAGEMENT
  • CAPABILITY 3-8. LEAD MANAGEMENT
  • CAPABILITY 3-9. MARKETING OFFER MANAGEMENT
  • CAPABILITY 3-10. EMAIL MARKETING
  • CAPABILITY 3-11. MOBILE MARKETING
  • CAPABILITY 3-12. MARKETING AUTOMATION
  • CAPABILITY 3-13. CONVERSION RATE OPTIMIZATION
  • MEGA CAPABILITY 4. DIGITAL COMMERCE
  • CAPABILITY 4-1. ONLINE MERCHANDISING
  • CAPABILITY 4-2. SHOPPING CART & CHECKOUT
  • CAPABILITY 4-3. PAYMENTS & RECONCILIATION
  • CAPABILITY 4-4. ORDER MANAGEMENT & FULFILMENT
  • CAPABILITY 4-5. ACCOUNT MANAGEMENT & SELF-SERVICE
  • MEGA CAPABILITY 5. DIGITAL CHANNEL MANAGEMENT
  • CAPABILITY 5-1. CHANNEL MIX & OPTIMIZATION
  • CAPABILITY 5-2. CROSS-BUSINESS INTEGRATION
  • CAPABILITY 5-3. CROSS-CHANNEL INTEGRATION
  • CAPABILITY 5-4. MULTI-DEVICE PRESENTATION
  • MEGA CAPABILITY 6. KNOWLEDGE & CONTENT MANAGEMENT
  • CAPABILITY 6-1. KNOWLEDGE COLLABORATION
  • CAPABILITY 6-2. KNOWLEDGE BASE MANAGEMENT
  • CAPABILITY 6-3. CONTENT LIFECYCLE MANAGEMENT
  • CAPABILITY 6-4. DIGITAL ASSET MANAGEMENT
  • CAPABILITY 6-5. CONTENT AGGREGATION & SYNDICATION
  • CAPABILITY 6-6. WEB CONTENT MANAGEMENT
  • MEGA CAPABILITY 7. CUSTOMIZATION & PERSONALIZATION
  • CAPABILITY 7-1. CUSTOMER PREFERENCE MANAGEMENT
  • CAPABILITY 7-2. CUSTOMER COMMUNICATION MANAGEMENT
  • CAPABILITY 7-3. SOCIAL BEHAVIOUR MANAGEMENT
  • CAPABILITY 7-4. INTERACTION TRACKING & MANAGEMENT
  • CAPABILITY 7-5. CUSTOMER LOYALTY MANAGEMENT
  • CAPABILITY 7-6. DIGITAL CUSTOMER SERVICES
  • MEGA CAPABILITY 8. DIGITAL INTELLIGENCE
  • CAPABILITY 8-1. PRODUCT SIMILARITY ANALYTICS
  • CAPABILITY 8-2. CUSTOMER INSIGHTS
  • CAPABILITY 8-3. CUSTOMER SEGMENTATION
  • CAPABILITY 8-4. CONVERSION ANALYTICS
  • CAPABILITY 8-5. DIGITAL MARKETING EFFECTIVENESS
  • CAPABILITY 8-6. BIG DATA ANALYTICS
  • CAPABILITY 8-7. WEB ANALYTICS
  • CAPABILITY 8-8. REPORTING & DASHBOARD
  • MEGA CAPABILITY 9. DIGITAL DATA MANAGEMENT
  • CAPABILITY 9-1. NON-RELATIONAL DATA MANAGEMENT
  • CAPABILITY 9-2. DISTRIBUTED DATA STORE MANAGEMENT
  • CAPABILITY 9-3. ENTERPRISE SEARCH
  • CAPABILITY 9-4. MASTER DATA MANAGEMENT
  • CAPABILITY 9-5. DATA QUALITY MANAGEMENT
  • CAPABILITY 9-6. DIGITAL DATA POLICY MANAGEMENT
  • MEGA CAPABILITY 10. DIGITAL INFRASTRUCTURE MANAGEMENT
  • CAPABILITY 10-1. ON-DEMAND PROVISIONING SERVICES
  • CAPABILITY 10-2. USER INTERACTION SERVICES
  • CAPABILITY 10-3. PROCESS INTEGRATION SERVICES
  • CAPABILITY 10-4. PARALLEL PROCESSING SERVICES
  • CAPABILITY 10-5. FEDERATED ACCESS MANAGEMENT
  • CAPABILITY 10-6. DIGITAL CONTINUITY MANAGEMENT
  • MEGA CAPABILITY 11. DIGITAL ALIGNMENT
  • CAPABILITY 11-1. DIGITAL INNOVATION
  • CAPABILITY 11-2. DIGITAL PLANNING
  • CAPABILITY 11-3. DIGITAL GOVERNANCE
  • CAPABILITY 11-4. CROSS-BOUNDARY COLLABORATION
  • CAPABILITY 11-5. DIGITAL JOURNEY READINESS
  • MEGA CAPABILITY 12. DIGITAL DEVELOPMENT & OPERATIONS
  • CAPABILITY 12-1. DIGITAL PROGRAM & PROJECT MANAGEMENT
  • CAPABILITY 12-2. DIGITAL DESIGN AUTHORITY
  • CAPABILITY 12-3. DIGITAL CAPABILITY DEVELOPMENT
  • CAPABILITY 12-4. DIGITAL CAPABILITY INTRODUCTION
  • CAPABILITY 12-5. DIGITAL SERVICE OPERATIONS
  • CAPABILITY 12-6. DIGITAL QUALITY MANAGEMENT
  • DIGITAL CAPABILITY PLANNING METHODOLOGY
  • TASK 1-1. ASSESS CURRENT STATE OPERATING MODEL
  • TASK 1-2. DEFINE MATURITY LEVEL OF CURRENT DIGITAL CAPABILITY
  • TASK 2-1. SET MATURITY LEVEL OF FUTURE DIGITAL CAPABILITY
  • TASK 2-2. DESIGN FUTURE STATE OPERATING MODEL
  • TASK 3-1. IDENTIFY GAP AND IMPROVEMENT OPPORTUNITY
  • TASK 3-2. CREATE DIGITAL INITIATIVE & BUSINESS CASE
  • TASK 3-3. DEVELOP ROADMAP
  • EPILOGUE: APPLYING ARTIFICIAL INTELLIGENCE
  • ENDNOTES
  • GLOSSARY
  • REFERENCES
  • ABOUT THE AUTHOR
  • SPECIAL OFFER

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