D EDICATION This book is dedicated to my better half, Emily and my precious daughter,
Alice for their spiritual support along the journey to completing this book.
A CKNOWLEDGEMENTS I would like to express my special gratitude to Nick Crowther, Managing
Director at Freerange Future - a global award winning agency, for inspiring
me to embark on the journey to creating this book. This book would not have
been created if it were not for him.
Throughout the process of creating and publishing this book, many individual
professionals have helped me out. I’d like to give a special thanks to Eddie de
Jong, Dayeong Yun, Zoran Petrovich, Beenish Qureshi, Todd Emsley, and
Edward Oh for actively participating in editorial review, book designing and
formatting, and contributions for this book. This work would not have been
possible without support from all of them.